- Analyzing and developing market trends and setting the direction of marketing and business development strategies based on analysis and feedback.
- Driving and maintaining brand awareness and sending marketing messages to the target group in order to grow market share. (Including, selling the products or events)
- Develop and implement marketing initiatives/strategies/campaigns to generate quality leads and to engage with target audiences through every channel (online/offline), especially key digital channels.
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
- Working closely with the Product, and Strategy & BD team.
- Other tasks as assigned